Dapper Labs, the company behind CryptoKitties, has announced a partnership with mixed martial arts promotion Ultimate Fighting Championship (UFC). The partnership will see the development of “a new digital experience” for UFC fans, including opportunities to own, maintain, and trade UFC-branded collectibles on Dapper Labs’ Flow platform.
Flowing with Blockchain
Dapper Labs is a cryptocurrency company, best known for creating CryptoKitties: a blockchain game on Ethereum which allows players to purchase, breed, collect and sell virtual cats.
Dapper Labs’ forthcoming blockchain project, Flow, will be a developer-friendly platform for building blockchain apps, games and digital assets. The company will launch Flow before 2021, with the development of UFC collectibles starting this quarter.
Unlike CryptoKitties which operates on the Ethereum platform, Flow is the new blockchain being created by Dapper Labs, which is expected to launch before 2021. Dapper Labs have chosen to create their own blockchain to deal with scalability issues present in current blockchain technologies. Till date, Dapper Labs has raise a total of $38.9 million in funding.
The platform will allow MMA fans to own gamified “tokenized representations of their favourite fighters” resembling Tamagotchis, with fans able to train, level up, and manage diets to qualify for different weight classes.
A representative at Dapper Labs confirmed that users will have full autonomous ownership over their digital tokens, stating: “spending money in Flow apps is more like collecting sneakers or signed gloves you can sell on eBay anytime, rather than spending money in video games.” He added that Flow has seen “enormous interest” from “organisations and individuals across music, entertainment, and sports.”
Dapper Labs CEO Roham Gharegozlou believes the new platform will create a new and unique experience for UFC fans, giving them “a real ownership stake in the game they love and the communities they’re a part of.”